User Research: “Behind the counter”

User Research, WS1213

Our group agreed really fast to focus on the service sector, because the staff is interacting with a lot of customers and the labor turnover rate is really high. We also thought it would be a young and dynamic user group, interested in new technologies. Our expectations were more than fulfilled and we were confronted with very open-minded and friendly people working behind the counter.

We decided to divide our research in two categories: the “daylife” at a bakery and a self-service café and the “nightlife” in several bars and a restaurant. Though we expected huge differences in the workflow between nightlife and during the day we discovered many similarities. The two main problems we identified were the point-of-sale-systems and the crowded areas in front of the bar.

Now we are really excited to summarize our ideas and we can’t wait to start the data analysis.

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Day and night behind the counter

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