User Research: “Behind the counter”

User Research, WS1213

Our group agreed really fast to focus on the service sector, because the staff is interacting with a lot of customers and the labor turnover rate is really high. We also thought it would be a young and dynamic user group, interested in new technologies. Our expectations were more than fulfilled and we were confronted with very open-minded and friendly people working behind the counter.

We decided to divide our research in two categories: the “daylife” at a bakery and a self-service café and the “nightlife” in several bars and a restaurant. Though we expected huge differences in the workflow between nightlife and during the day we discovered many similarities. The two main problems we identified were the point-of-sale-systems and the crowded areas in front of the bar.

Now we are really excited to summarize our ideas and we can’t wait to start the data analysis.


Day and night behind the counter

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