Concept: MaxiTaxi

In the last days we analysed our interview data in several steps by using concept tools like HMW-Questionsspecified needs to focus on and came up with a set of creative ideas to fullfill these needs. 


There are 53.000 taxi drivers in Germany, organised in small companies with up to 20 drivers. The smaller the company, the smaller the budget to manage and support their drivers, which can lead to a lack of communication. On that link we decided to step in.

With the help of further designing tools like Scenarios and Storyboards we refined our different approaches. We agreed on developing a mobile and desktop application to improve the communication of information between taxi drivers and their companies and to simplify organization structures. We want to give the opportunity to manage matters like stratifaction in a
digital way and imagine to convey relevant information for the drivers work day in a playful manner.

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