User Research

Group 03, User Research, WS1516

DriveNow-lower-res-3

Our target group for this project includes service providers and users in the field of individual transportation in inner cities. We decided to focus primarily on cars, as the current trend is that fewer city residents want to invest in private cars. In combination with new developments regarding self driving vehicles we expect interesting developments in this field over the next years.

For our research we interviewed a local taxi company “Taxi München” and contrasting that a transportation service provider who uses the “Uber” App to acquire customers.

We also analyzed car sharing companies situated in Munich. For this we talked to “Stattauto” and “DriveNow”.

Furthermore, we had conversations with representatives from “Tesla”, a manufacturer of electric vehicles and the Munich “Diakonie”, a social organisation that relies heavily on car sharing.

In addition, we tested and observed several services ourselves and were able to briefly talk to users of such services on location.

 

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