We at team 5 (also known as “Fuddies“) decided to focus our efforts on a rather interesting aspect of the transportation industry: Food deliveries and all companies involved in the process. To gather data we observed the workflow within several restaurants, held interviews with people working at restaurants and observed a driver working for Foodora during his shift.
We gathered insight into the equipment used by the participating restaurants, learned about potential problems in the process and heard about the systems involved from the perspective of the people using them via the means of interviews and prolonged observations.
To maximize the amount of data generated for the later phases of the concept development process, we spread our interviews over several different restaurants and jobs. While we did observe some differences, in most cases the experience was very similar.
With our preparations complete, we are ready to analyze the data gathered and generate ideas based on our observations.