User Research: MVV / MVG

Group 06, User Research, WS1516

Our Team chose the rail-transportation companies MVV / MVG as we see a lot of opportunities for progress. When planning the research phase, we scheduled interview appointments, came up with a catalogue of questions and made a plan for the observations and empathic explorations.

During the observations and empathic explorations we decided to observe a wide range of train stations. At each station we explored passengers’ behavior when trying to orientate themselves.

We also made our way over to the chosen companies in order to interview several employees. As an example we talked to a station guard about the passenger flow and to the supervisor of multimodal mobility at MVG and the management of multimedia and marketing at MVV and got some very interesting insights into current and planned projects and things they would like to improve. Given both institutions’ current willingness to integrate new ideas into their running systems and their friendly cooperation with us, there definitely will be a lot of potential for our future concept.

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