Storyboard & Concept

Concept, Group 05, WS1516



After a week of extensive user research and analysis, we managed to extract the main problems in food delivery companies, that use bikes. We came to the conclusion that the most painful problem is to keep food undamaged during delivery.
Often the food arrives in bad condition, especially soup, because delivering food on a bike is sometimes literally a rocky road.
Given this information, we choose to develop a concept to improve food packaging. We explored different solutions, including a gyroscope, balloons, bubble wrap, but we choose the easiest(and probably cheapest) option. We decided on using inflated plastic bags to prevent the food containers from moving in the bike delivery box.
Our final storyboard(and video prototype) is an fantasy interpretetion of the delivery flow, showing how much effort the delivery guy puts into it, and highlighting how important it is to make this process easier and more succesful with our concept.

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