Asking the central question “How might we improve the organisation of organisational data?” and performing extensive user and market research, our team took on the challenge of creating a video-prototype that showcases the advantages of using a Customer Relation Management-system to keep track of potential deadly allergies of customers.
By default, a lot of social transportation providers do not own or use CRM-systems but rather rely on Excel-sheets and paperwork to organize corporate processes. Usage of computer-based systems are often frowned upon, as they convey the image of clunky, maintainable systems, that can only be serviced and used by professionals.
By providing an easy to use and intuitive user-interface, we aim to reverse this view upon CRM-systems.
While there are already a lot of general purpose CRMs on the market, we failed to locate a systems specifically tailored to social transportation providers and their customers. Also, providing the customers with a direct access to the CRM seems to be unheard of – even though this approach provides undeniably advantages to all parties.
Our prototype is using a state of the art user interface which adapts not only to the screen-size and -device of the user, but also to the user itself: It knows about different roles that users of the system can have (a back office worker, a driver, a customer, …) and presents him only with the appropriate selections.
By also enabling third parties, like the families and partners of serviced customers to access the CRM, we also leverage the power of their knowledge about the patient. While the person concerned might inadvertently not be disclosing all relevant information (not out of spite, but just perhaps he forgot), the family can do so. This sheds a new light on the name of our prototype – WeCare: By leveraging the collective knowledge, it enables us to care even more for our patients and customers.