What use is the most effective medicine if taken incorrectly? What use is the most advanced medical technology when patients dread the sight of them? Once faced with these and several other dilemmas, our team instead decided to tackle the heart of the issue; that which brought to fall countless innovations whenever neglected: communication.
Specifically, communication between healthcare professionals and their patients.
After conducting user research and thoroughly analyzing our findings, we concentrated our efforts on ideation to build a foundation of concepts from which to continue our work. In the end, through careful consideration, only one fully addressed the issue at hand and stands as the clear winner: Medicon.
Medicon (a portmanteau of “medical” and “lexicon”) is both an application and a service designed to facilitate communication within the medical sector. It aims to eliminate misunderstandings caused by the use of complex terminology during conversation, which in turn may ease patient anxiety after diagnoses.
We enable healthcare professionals to quickly compile information relevant to individual medical cases into a comprehensive and easy-to-understand electronic pamphlet. Viewable at any time or location through a QR code, our solution strives to provide accessibility and convenience.
Over the coming days we are focused on creating a prototype to demonstrate the viability of our concept in the context of everyday interactions. To this end we created the storyboard pictured above, which we are currently translating into a video project to both inform and entertain interested parties.