User Research

Group 03, User Research, WS1819

While online shopping is growing in the market, retailers had to improve or change their concepts to attract customers to come and visit their stores. Our user research is all be about retail experiences and their opportunities and challenges.
Through five observations and interviews with different retail staff and manager we had a great insight in their working process and interactions with the customers. We wanted to know why people come to their stores and if there is something that can be improved in order to make a special shopping experience. There are always new challenges for the retail stores because there is much competition in this industry. As a retailer, you should be able to keep up with trends and the customer expectations. But people still value the personal support and advice that they get from the retail staff. Moreover, finding a good technology for the retail industry is not always easy and challenging, too.
We are really looking forward to the results of our project.

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