During our research, it became obvious that especially young people find bookstores and books boring. In the following days, we developed various ideas to make bookstores and books attractive again.
The idea that finally prevailed is a holographic book cover. While holding the book, elements shown on the cover move. For example, they show a scene that appears in the book, or even a trailer designed specifically for the cover. This allows customers to get a brief impression of the book in a short period of time. In addition, the holographic cover draws attention to the book and is supposed to gain the interest of potential customers. Books displayed in the store window attract the attention of pedestrians who stop and look at the illustrated scene, giving them an incentive to enter the bookstore and buy the book.
We believe that this idea will make books interesting again, as well as encouraging young people to visit bookstores and buy and read books again.