In our research, we observed that the sense of community has played a big role in why customers visit the store. That is why we conclude that customers have the need for social interaction and community. We asked ourselves how we might create a sense of community in every type of store.
That’s how we came up with our Concept which is in this case for a bookstore. But it is also easy to translate that into other types of stores.
The bookseller creates a book exchange event in his shop on a platform. The customers get a notification through the app. The special feature is that the app displays which books the other customers offer for exchange. You can scan your own books and also offer them for exchange. If the offer appeals to you, you can participate in the event. For this you pay a certain amount of money for which you get a coupon. In the store you can now exchange your books and look for new books and buy them with the coupon.
Customers have the advantage that they can see which books are offered and only participate in the event if they are interested in the offer. In addition, they can meet other book lovers in the bookshop and talk with them.
For the bookseller, the advantage is that people will become aware of the store through the book exchange event and buy something from the coupon if they participate in it.
The next step would be to introduce this concept to the user group to see how they like the idea. If a few retailers are interested, we can create a prototype and test it. Through interviews and evaluations, we can get feedback on the prototype and implement the feedback. This is an iterative process and can be repeated often.