During our research and interviews, we noticed that bookstores must fight more and more for their customers. The clear majority of customers are regular customers, they come from the immediate vicinity of the bookstore. Hardly a bookshop has regular customers from outside.
Our idea, the holographic book Hook, will change that. It’s an attraction for the bookstore, something unique that convinces customers to shop in this bookstore, even if they have to go the extra mile. In addition, it not only gains interest in the bookstore, but also in the book itself, especially among young people.
The holographic book has a special cover that can play events. This can be a book scene, a trailer, reviews, or something completely different that draws attention to the book. This scene is then rendered in the form of a hologram.
Exhibited in the shop window, the scenes played arouse the interest of pedestrians who stop to watch and then enter the shop. On display in the store, they give a brief insight into the book, helping customers choose a book. So, the bookstore can also expand its regular clientele with customers who happened to be in the area, and now, thanks to Hook, prefer this bookstore.
After creating the video prototype, which gives a first glimpse into our idea, an actual prototype is the next step. Testing the prototype in the field and observing its impact on customers will help improve Hook. Other interviews with bookstore owners and customers can help as well.