AMAscout

Videoprototype, WS1112

AmaScout is a tablet-based application that eases the collection of football specific data in the amateur sector. According to our approach, scouting can be solved by a larger group of people by using new technologies (tablet computers) in a strong simplified manner. Additionally, the whole scouting process has to be  less time consuming and cheaper for more people to be potential scouters.

The way the application works can be described with an easy example: a coach tries to build-up his team as good as possible, so he needs some information about the upcoming opponent.
By using AmaScout, he enters the match to be observed and a scout is able to confirm his attendance. The easy-to-understand Graphical User Interface allows each club member to assume the scouting. By making team notes as well as individual notes, the scout has a variety of opportunities to acquire data. After saving the information, the data will be stored in a database automatically.

Due to the fact that amateur trainers are still using rudimentary tools like flip charts and notepads, it becomes apparent that there is a great development potential. Professional clubs are equipped with the newest technical features, however, these equipments are not affordable for amateur clubs.

Future scenarios (which were not shown in the video above) and story lines that could enhance the experience and quality of our idea:

Multi scouting
More scouts are able to watch multiple games and take notes, giving the trainer a more detailed insight on tactics or gameplay of the opponent teams. Also: Opinions can differ. Now the trainer is able to choose between multiple recordings.
Statistics
Saving scores, tactics, gameplays, conditions of players etc an amateur team can build up a great database providing their present and future trainers an enhance insight of games as well as great statistics sighted in the past.
Video analysis
More and more tablets are equiped with high(er) resolution backside cameras which can be used to take live pictures of the gameplay in combination with live annotation in the recording video.

Scouting the Concept

Concept, WS1112
Image

During the second day of the course, our group was confronted with a couple of tasks. These two days were really intensive and very productive for our group. Our first brainstorming resulted in a cluster of post-its that needed to be structured.
We completed an Affinity Diagram and accomplished the Task Analysis. The task analysis revealed that the scouting activity – next to internal communication with club members – is one of the main problems for trainers to be solved. Quantifying edges in the Affinity Diagram independently we came to the point that our potential customers need is an application that eases the acquisition of information about opponent teams. According to our approach, scouting can be solved by a larger group of people by using new technologies (tablet computers) in a strong simplified manner. Additionally, the whole scouting process has to be  less time consuming and cheaper for more people to be potential scouters.

On the following day we reflected the scenarios and created a storyboard. First of all we mapped out each step, details, ideas and suggestions. Then – on the base of this gathering – we clustered our findings and distinguished crucial steps which brought us to a valid use case scenario. This gave us all an easy way to create our on sketches which we merged to a final storyboard in our final step.

User Research: Trainer

User Research, WS1112

During the first days of our practical internship “concept development” at the LMU in Munich, we decided to start our user research in the social sector focusing on amateur coaches.

Their tools for organizational and administrative purposes – compared to tools in professional leagues – are still dominated by simple and rudimentary equipment as in magnetic boards, excel sheets and notebooks: Giving us the opportunity of exploring a great area of innovation space. Fortunately, two football coaches and one volleyball coach were found quickly and appointments were arranged.

After setting up our question sheets which lead us through the semi-structured interview we were excited to do our research in the field which lead us to very interesting insights at the end of the first two days.

Our first thoughts met our expectations. All trainers wish to handle or retrieve their information (tactic, training methods, player information, opponent information) in a more structured centralized way or present them in an attractive environment. Either for them selves for future scenarios or to give their trainees better insight in gameplay etc.

We are now looking forward to evaluating our findings in the following days and are curious to see how we will evolve and which ideas we will come up with.