Social Cab Videoprototype

Videoprototype, WS1213

Social Cab is an application which supports the collegiality between taxi drivers. Taxi drivers can detect nearby drivers and check their profiles. The exchange of good taxi positions will be one of the main features.

How does it work?

Taxi drivers will create profiles by adding pictures and hobbies amongst others. These profiles can be seen by friends and nearby drivers at the current location. With the information provided by the application it will be easier to get in touch with foreign drivers. Drivers are also able to post their status, for example a sad smiley when they are standing at a bad position and have to wait for a long time. The ones who get to know a really good position with a lot of people waiting can advise this position to friends.

With our solution the working atmosphere will be much more enjoyable. The social engagement will be enforced and improved. Like that, taxi drivers will have more fun at work and themselves as well as their companies can calculate with better profits.

It might be possible to transfer the solution to other occupation groups.

Social Cab

Concept, Uncategorized, WS1213

The last three days we had time to analyze the data of our user research and to work out a good concept.


On looking at the collected data we found out that the main problems of taxi drivers are the long times of waiting between orders but also the lack of team spirit and social network among taxi drivers. As everybody is working on his own and is paid by the amount of orders the competition is really high.

We worked out a solution which is called “Social Cab”, an application for any portable device as well as a website. With our application, taxi drivers can create profiles and communicate among each other. They can help each other by sending good taxi positions to friends or team members for example. Furthermore they can see the profiles and hobbies of other drivers so that it will be easier to get in touch with them.

With our concept the working atmosphere will be improved and the times of waiting for customers will be shorter.


User Research: Outdoor/Taxi

User Research, WS1213

The first phase of the concept development workshop is over: user research. We decided to study the target group of taxi drivers and people who work in a taxi dispatch centre.

Day 1

We’ve been to Taxi München eG, the largest taxi dispatch centre in Europe. There are about 3000 taxis working for Taxi München eG. We could interview a woman of the customer service. Thanks to her, we now do know nearly everything about the system. Our group was quite impressed by the high technical level with which all the taxi orders in Munich are handled.

Day 2

On our second day we were interested in the point of view of the taxi drivers themselves. We just asked some taxi drivers in the Amalienstraße if we could ask them some questions. Luckily some of them had a pause and were willing to answer our questions.

The interviews with the drivers were really exciting, surprising and even funny. We are looking forward to analyze all our collected data next week!