MaxiTaxi – the app for taxi drivers and employers

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In our group we have looked into the needs and problems of the modern taxi driver and have addressed these in our cleverly engineered smartphone app. We have discovered a lack of proper organization and information, which both are fundamentally important to a pleasant working environment.

Our problem-solving approach to this situation is an easy to use app that covers two different aspects. Not only do we integrate different organization tools like a smart shift schedule tool that supports the employer and the driver likewise by giving them access to a digital planning platform. This gives the user the advantage of being able to plan without the necessity of having a time consuming phone call or annoying, old fashioned paperwork.

Furthermore we offer the taxi drivers an interactive function to guide the user through the process of writing an accident report or signing up for specific taxis. The benefit of our solution is that everything is saved into a database so all of the information can later be reviewed by the drivers and the employers so no information is lost like in the old days before our app.

A more fun side of our app is that we offer the drivers not only a challenging but also an informing quiz section. Our previous research has shown that long waiting times of up to two hours are a huge part of the everyday work. With our quiz we provide them a useful activity during their waiting times.

Our future aim is to appeal not only to the drivers and the employers, but also to the passengers by giving them a way of effortlessly paying for their drive without the need of cash or credit card.

Concept: MaxiTaxi

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In the last days we analysed our interview data in several steps by using concept tools like HMW-Questionsspecified needs to focus on and came up with a set of creative ideas to fullfill these needs. 

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There are 53.000 taxi drivers in Germany, organised in small companies with up to 20 drivers. The smaller the company, the smaller the budget to manage and support their drivers, which can lead to a lack of communication. On that link we decided to step in.

With the help of further designing tools like Scenarios and Storyboards we refined our different approaches. We agreed on developing a mobile and desktop application to improve the communication of information between taxi drivers and their companies and to simplify organization structures. We want to give the opportunity to manage matters like stratifaction in a
digital way and imagine to convey relevant information for the drivers work day in a playful manner.
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User Research: Taxi Drivers

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In the last days, our group has spent some time with Munich’s taxi drivers at Odeonsplatz, Münchner Freiheit, Marienplatz and Max-Joseph-Platz. We expected to easily get in touch with the drivers, but it turned out to be much harder than we have thought. Finally we managed to get some interesting interview partners who were willing to tell us about their work.

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Recurring problems were found across all our interviews and we were surprised to find that most of those could be solved with minor technical improvements. Furthermore it was apparent that the average taxi was equipped with multiple devices which each has their own function. For example GPS, radio, a device where dispatch can send jobs via data transfer to the driver and some use smartphones with special apps like myTaxi or Taxi.eu.

Through these interviews we got quite a good knowledge base, so we already have ideas to improve the actual situation of the taxi drivers and maybe solve some of their problems.