After a thorough analysis of our research data we came to the conclusion that the info point at the Münchner Freiheit has a lot of potential. However only few people have actually used it due to its underwhelming service offer. Therefore we were concerned with “How might we improve the functionality of the system?”. Our final concept “Info Point of Love” represents our answer to this question. It is an evolution of the original Info Point thanks to the addition of further functionality such as search, navigation and connectivity.
A search bar at the top of the screen allows the user to search for street names or public places. After hitting the search button a navigation feature pops up. It displays the fastest route to the destination by public transportation. The new visualization of information include popular and important spots. In addition the user may choose from several transportation means to get directions. At the bottom of the screen a connectivity feature is visible which provides three options to download the directions to a connected phone without the need of an app to be installed.
This combination of features takes non-app users into account and should attract many new people because it allows e.g. foreigners to get directions without the need of any mobile-data or phone at all. Further the visualization helps users to get a better understanding about the surroundings.
The next step for this project would be to set up these info points in all mass-transit places around Munich. This ensures that the “Info Point of Love” can help as many people as possible. Additional features like gesture control (for better hygiene) could be added over time as well.
In our user research process we encountered among other potential needs for improvement (e.g. indoor navigation) that the functionality of the MVG Info Point at the Münchner Freiheit station is still restricted. Therefore we asked ourselves how we might add further functionality and improve the interaction. After various storyboards we decided upon adding a navigation feature and supporting smartphone users without data volume. Shortly thereafter we created a final storyboard combining our key-ideas as preparation for the video prototype.
The story is about a foreigner who gets lost on his way to the Deutsches Museum in Munich. Due to the lack of data volume his smartphone fails to be of any use. Luckily he discovers the Info Point which offers a navigation service including an option to send the selected route directions to a connected phone. He compares the different travel options, decides to take public transportation and transfers the instructions. With the help of the newly acquired mobile turn-by-turn directions he arrives at his destination.
Our Team chose the rail-transportation companies MVV / MVG as we see a lot of opportunities for progress. When planning the research phase, we scheduled interview appointments, came up with a catalogue of questions and made a plan for the observations and empathic explorations.
During the observations and empathic explorations we decided to observe a wide range of train stations. At each station we explored passengers’ behavior when trying to orientate themselves.
We also made our way over to the chosen companies in order to interview several employees. As an example we talked to a station guard about the passenger flow and to the supervisor of multimodal mobility at MVG and the management of multimedia and marketing at MVV and got some very interesting insights into current and planned projects and things they would like to improve. Given both institutions’ current willingness to integrate new ideas into their running systems and their friendly cooperation with us, there definitely will be a lot of potential for our future concept.