Videoprototype

Group 01, Videoprototype, WS1819
Scanventory

As we’ve mentioned in one of our earlier blog posts, we decided to develop a product dealing with the digitization of inventories. We believe in the necessity of this product because we’ve noticed during our user research that businesses (smaller ones in particular) shy away from a digital inventory as they assume that it’ll cause a higher workload. The final idea we came up with is a software tool that enables a user to scan either a single product or a collection of multiple products, adding them to a digital database simultaneously.

With the help of this technology it will be a lot easier for retail stores to catalog their inventory. The main reason why the usage of our software is not a hardship, ís that the scanning procedure is as simple as taking a picture of the product. In case of scanning multiple items, for example a bookshelf, you can just take a picture of that.

The software processes the picture to identify the items and gathers all available information to be added to the database.

If desired it is also possible to easily set up an online ordering service. Through this, the online presence of the retail shops is extremely improved. Furthermore the attractiveness of the store to customers increases.

This leads to yet another advantage for the store’s customers. They can now simply get information, for example about the availability of products. This avoids dissatisfaction of customers who came to the store looking for a specific item, but were unsuccessful in purchasing it.

Concept

Concept, Group 01, WS1819
Storyboard

After doing some research in retail stores and thoroughly analyzing the interviews, we came up with three ideas. These ideas mainly deal with the problem that for many small shops it is too complex to digitize their inventory. The best solution, we figured out, is a smart way to add the products to a database. Therefore we developed an idea for an application which scans a single product or even a collection, e.g. bookshelf.

With the help of this technology it would be a lot easier for retail stores to catalog their inventory. However the main advantage for customers is that they can simply get information, e.g. about the availability of products. This avoids dissatisfaction of customers who weren’t successful in purchasing the things, they were looking for.

If desired it is also possible to easily set up an online ordering service. Through this, the online presence of the retail shops is extremely improved. Furthermore the attractiveness of the store to customers increases.

User Research

Group 01, User Research, WS1819

In todays increasing technological world, competition between retail stores and ever-expanding online-stores constantly grows. Therefore owners of retail stores need to think about new solutions to make their shop more attractive to customers. Here the digitalisation opens up a lot of opportunities.

We interviewed five employees of different stores, including two bookstores. We tried to explore the difficulties they face in their day-to-day life at work. Also we tried to figure out what makes the store interesting to customers and the possibilities with the help of digital media to support the retail sale.

What we noticed is that a lot of retail stores already have some kind of online presence, e.g. a website or opportunity to order online. Despite that, they’re often using old systems like Windows XP.

Our user-research was quite interesting, since we gained a good insight into the workflow of retail stores and their current state of technology.