Group 07, Videoprototype, WS1819

Through our on-site observations and interviews in small physical shops we got valuable insights about the needs of storeowners regarding their problems in digitalization and logistics. In the following phase of ideation we collected our observations, sorted different underlying problems in clusters and found and refined solutions. Our most significant question was:

„How might we support retail owners to share knowledge, experiences and properties among each other?

Our solution to this issue is the website RetailRescuers, which creates a network among retail shop owners. Thus, they are not only no longer completely on their own regarding managing their shop business, they also have a platform to turn to in case of questions or problems. This website comes along with several features to make a storeowner’s everyday life easier. In special chat rooms you can talk to either other retail shop owners and exchange trends, experiences and advises or trained support staff, which tries to help you with their best knowledge and conscience. The community is also able to host networking events for its members to connect with each other in real life to establish mutual trust. The tutorial section offers a multitude of online tutorials about commonly occuring problems of retail shop owners. One of the most powerful tools of RetailRescuers is the store sharing option where shop owners can offer parts of their store space to others in order to share rent, costs and manpower and increase the customer base.

Our next steps would be presenting the website and video prototype to the aimed user groups and gathering their feedback. With the obtained information an over-worked and now usable prototype would be developed. Then the user groups would be observed while working with RetailRescuers. In this way, hidden or unrealized problems would be identified. There is still a long way to go but if our vision comes true, we’re sure it will make the life of retail shop owners a lot more comfortable.


Concept, Group 07, WS1819

One of the major problems we discovered during our user research is that many retailers of small physical shops are completely on their own regarding managing their shop business. They only have limited opportunities to turn to in case of questions or even problems.

Thus, the solution we decided on in order to solve this issue involves creating a network among retail shop owners. This could easily be done by forming an online community of storeowners via a website. There they can exchange trends or experiences and share know how by creating online tutorials about commonly occurring problems. In addition, the website comes along with a feature called store sharing where shop owners can offer parts of their store space to others in order to share costs and manpower and increase the customer base. The community is also able to host networking events for its members to connect and interact with each other.

To visualize our idea and later shoot a video prototype we created the storyboard above. We believe that this idea will greatly improve the life of retail shop owners!

User Research

Group 07, User Research, WS1819

Due to the significant expanding digitalization of everyday life, it is clear that it will sooner or later find its way into the retail trade. In fact, it can provide great potential for retail trade. The ubiquitous presence of digital devices around us offers a multitude of usage possibilities to make life more comfortable.

Despite that, small physical shops themselves tend to struggle from the competition of large online e-commerce marketplaces and as a consequence they often vanish.Thus, these online marketplaces bring a new set of possibilities as well as problems. To examine these possibilities and problems, we interviewed six retailers from different local shops in Munich. We were told about the problems and experiences of retailers regarding the digitalization and logistics of their shops. In addition, we also investigated the everyday life of retailers and made important findings.

Videoprototype: sCool Glasses

Group 07, Videoprototype, WS1718

Through our on-site observations and interviews in schools we got valuable insights about the needs regarding digitalization and how well digital media is currently integrated into school.
In the following phase of Ideation we used methods like the Affinity Diagram to sort our observations, recognize underlying problems and generate and refine solutions. Our most prevalent questions were:
„How might we…
…make lessons more captivating and interactive so students don’t seek distraction?“
…allow teachers to let students use digital tools without the danger of abuse?“
…enable teachers to test the use of digital media in lesson preparation?“

Another valuable insight we got from teachers was that they don’t want to completely replace traditional teaching and learning methods by digital ones – for example, writing by hand on paper is still one of the most effective ways of learning. Rather do they aim at striking a balance between both, so what if you could just augment the traditional way and build on it?

Our solution: sCool Glasses. AR glasses for school classes.

Not only can they replace older technologies, they also make education more interactive and engaging. Difficult concepts like complex geometrical shapes can be shown in 3D. Content can be displayed either for everyone or individually for each student. Clearly the possibilities for applications are nearly endless. And because the glasses are lightweight and portable, teachers can take them home for lesson preparation.

Since the functionality is always limited to what’s needed for the current lesson, there is no danger of distraction for students as there would be on their smartphones.

The implementation of our concept will have to wait for AR glasses to be available as a reliably functional, mass-market product. We will then need to discuss funding, integration into schools and provisioning of content resources with the school ministry. But if our vision becomes true, we’re sure it will make school a lot more engaging.


Concept, Group 07, WS1718


One of the biggest problems we discovered during the user research process is that, while teachers would like to integrate digital media into classes and consider it an opportunity to modernize schools and teaching methods, they are hesitant to do so because students could easily be distracted and it might lead to them paying less attention to class.

The solution we decided on involves the use of Augmented Reality Glasses. With these glasses, the students can learn in an interactive and playful way, without getting distracted. The students perceive the subject of the class in a whole different level and can even interact with it.

The AR-Glasses have a large number of advantages. They can replace the expensive Smartboards most schools use today. They are portable. You don’t need other big interfaces, as you can use the desks as touchscreens.

We believe that this idea will greatly improve the common experience of classes!

Group 07, User Research, WS1718


With the rapidly increasing digitization of everyday life, it was clear that at some point, it would massively affect the whole educational system. New courses had to be created to enhance the media competence of students and ultimately help them filter the sheer endless amounts of available information online for the most relevant parts.

Beyond that the structure of teaching itself is the subject of a continuous and significant change. Across all age groups and different types of educational systems and institutions, digital devices and techniques become a tool of growing importance. With them they bring a new set of possibilities as well as problems

For this reason we chose to take a holistic approach and interviewed six teachers from three different types of schools (Hauptschule, Realschule and Gymnasium). We did not only look at the up- and downsides of digitization during class, but also investigated advantages and disadvantages during class preparation. On the one hand we gained valuable insights in the numerous new problems and evolving challenges teachers are facing everyday in the classrooms, on the other hand we discovered that teaching and preparation can be facilitated and improved by the many advantages digital tools can bring along. A lot has already been done and there are many good approaches on how to integrate new technologies into class, but there are also a lot of missed possibilities and untreated issues.

Videoprototype – SuperSic

Group 07, Videoprototype, WS1617

The Interviews we held at the start of our workshop yielded a vast amount of information concerning the medical sector. All of this data had to be sorted and rearranged in a logical order through the means of an affinity diagram. This resulted in the following „how might we“ – question: „How might we optimize the waiting time in a waiting room?“ Through the process of ideation and concept development we came up with an app called „SuperSic“ which provides both doctors and patients the benefit of optimizing their time management.

It allows users to do an online check-in where they can choose the most suitable option for the date and time of their doctor‘s visit. Users also have the ability to choose from a range of symptoms to describe their status to inform the doctor beforehand which helps to schedule the length of the appointment more realistically. To ensure a smooth appointment, the user has to set a reminder at least five minutes prior to the appointment. If, for whatever reason, the user has to wait in the waiting room, “SuperSic” can be used to educate the user through a range of rich information material concerning relevant topics for the user.

The most obvious benefit for the user is that he is given a handy and comfortable way to make an appointment while at the same time doesn’t have to waste time waiting.

The next step would be to get in touch with several doctor‘s offices to evaluate potential partners for our app.