Social Cab

Concept, Uncategorized, WS1213

The last three days we had time to analyze the data of our user research and to work out a good concept.


On looking at the collected data we found out that the main problems of taxi drivers are the long times of waiting between orders but also the lack of team spirit and social network among taxi drivers. As everybody is working on his own and is paid by the amount of orders the competition is really high.

We worked out a solution which is called “Social Cab”, an application for any portable device as well as a website. With our application, taxi drivers can create profiles and communicate among each other. They can help each other by sending good taxi positions to friends or team members for example. Furthermore they can see the profiles and hobbies of other drivers so that it will be easier to get in touch with them.

With our concept the working atmosphere will be improved and the times of waiting for customers will be shorter.