User Research – Group 6

SoSe21, Team 6, User Research
One of SBS-München-Fahrdienst’s founders, Jörg Hildebrandt (on the left), together with one of his co-workers (on the right)

About two years ago, when the news of a completely novel and highly infectious virus was uncontrollably spreading throughout the whole world, a very tense and almost fatalistic atmosphere arose and troubled many people worldwide.

While those feelings of fear were definitely founded, since we did indeed feel the harm caused by the Covid19 pandemic, it feels like we are slowly but steadily marching towards a post-Covid19 world.

Our team of LMU students has been tackling this dynamic within the mobility branch, while focusing on the customer service aspect. In the last 3 days we have been conducting user research in the form of interviews with companies from this sector, in the hopes of getting some interesting insight about this thematic.

Although most companies had to deal with financial difficulties and unemployment risks, it seems like most of them are heading back to normal or even higher customer numbers, likely as a result of the vaccination progress. The interviewees also have mentioned a multitude of changes that the companies had to go through, many of which appear to be developing to a standard in the future. Among these, digitalisation processes and higher sanitary standards are some of the most noteworthy.

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